Traffic Archives - Benjamin Schwalb
Category Archives for "Traffic"

Free Pinterest Templates for Canva to Grow Your Blog

I don’t know about you, but I used to spend wayyy to much time creating Pinterest-optimized images for my blog posts. Then I started using high-quality Pinterest templates for Canva, and everything changed.

Now I can easily create 5 unique, professional-looking Pins within about 10 minutes or less.

This has not only saved me TONS of time, but also helped me create templates that are optimized for clicks, and use them to grow my Pinterest traffic fast!

By the way, I’m currently giving away 12 free templates here if you want to have the same results.

Want to grow your traffic with less effort? Let me explain who I create high performing pins with templates easily.

Step 1: Catch Attention

If your pins don’t immediately catch a browsing Pinterest user’s attention, you’ve lost half the battle. (the battle for attention and traffic, that is)

You HAVE to have a decent amount of contrast, clearly readable text, and forms that draw the eye in the right direction.

There’s a whole science and tons of studies behind this, but there’s books filled with that, so I can’t explain all of it here. I did use many of these tricks in the templates I’m giving away, though.

By the way: If you want to get my whole Viral Pin Checklist, get my free template bundle, I’m giving it away (for free) to my subscribers!

Step 2: Draw them in

Think of some guy on the street offering you free candy. Oh wait, bad example.

Think of meeting a friend, and they greet you with “I just pulled fresh brownies out of the oven!” – Best. Friend. Ever.

Give your audience a REASON to click your pin! You only have a few words you can put on a pin, so make sure they convince people that you have something great!

Step 3: Make them click

Imagine a pin that looks really interesting, and it reads: “Finally, Pinterest Secret revealed: Pin 17 times a day for best results!”

They’re giving away the secret on the pin! Big mistake, that gives people NO reason to click it and go to their website.

Instead, you need to SAY that you have something great, but NOT give it all away on the pin! Like a movie trailer – you give away enough to make people interested, but NOT the ending!

Get your own free Pinterest templates for Canva:

Ready to create your own viral pins? Get my templates and you’ll have plenty of new pins within an hours that will drive dozens of visitors to your blog per day!

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How to Create Pinterest Board Covers in Canva

I’ll be honest – board covers on Pinterest are very controversial – most experts say they don’t have any effect on your Account, don’t improve your Pinterest SEO (or “PEO” as I call it), and aren’t even seen by most users.

But I still like to do them, even if it’s only for myself.

They look… neat. Nice and tidy. Like books organized by color and size.

It’s not necessary, but it makes me smile every time.

So here’s how you can do it yourself easily:

Step 1: Decide on a style.

I prefer a softer look, like a patterned background, or a half-transparent background image, overlayed by a big, short board name.

But of course, this is your choice, and it depends on what you like, and what niche you’re in.

Want to have it even easier? Get my free Pinterest templates – you’ll also get access to a bunch of free Pinterest covers that you can use or adjust to your liking!

Step 2: Create a template

You can create a simple template in Canva very easily! Create a new design with the following dimensions: 238px * 284px.

Then you create one nice board cover on the first page. You can then simply duplicate it, and change only the title, and you have a full set of beautiful board covers!

You can also add a light color overlay, and have each board have a slightly different color.

Or, you can use a different image for each.

Step 2.5: Actually create a template

Okay, so step 2 was very “just do it and you’re done”. Here’s two simple practical cover designs:

Use a pattern or texture as background. You can find tons of these in Canva for free under “Backgrounds”. Browse through them, or search for things like “abstract background” or “flower background” or whatever fits your style.

Then make sure you have white as a background color (top left in the toolbar), and reduce the transparency until you’re happy.

Then add some text – but ideally no more than 3 words. The more you have, the smaller it will be, and the harder it will be to read it.

I would use either big, bold letters (easy to read) or a bold brush script font. Canva has a ton of fonts, which makes it both easy and hard. Easy because you have so many fonts to choose from, but hard because you have so many fonts to choose from!

Add the text (I prefer black or dark grey) and you’re done!

You’ll probably have to play around with font choices, size, color, and background a bit, but I believe in you.

Step 3: Duplicate, change, download, enjoy

Once you have your template, all you have to do is duplicate it once for every board you want to have a cover for. Insert the title on each page, and when you’re done, download them all as png.

Then upload them in Pinterest in the board settings, and you’re done!

You can also reorder your boards manually if needed, or just sit back and take in your beautiful new Pinterest profile!

Oh, and don’t forget to pick up my free Pinterest templates. 🙂

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Pinterest Traffic Secrets: How to make your pins pop

Pinterest has been around for only about 10 years, and even thoughts that’s quite a bit of time, it’s still changing constantly. But despite these changes in the algorithm, two things will stay the same:

1) The goal will continue to be “improving user experience”. Just like Google, or any other platform, they want their users to get what they love seeing.

2) Optimizing for the algorithms matters, but especially as they get more advanced, the most important factor will be optimizing for the users/people.

We don’t know a lot about Pinterest’s algorithm, but Google is actively using user’s feedback to determine ranking – like time on site, bounce rate, how many people click a certain result and then go back to click another instead,…

So how do you design great pins that both Pinterest and your (potential) audience on Pinterest loves?

Let’s borrow a hundred years of experience from two very similar, but older and more mature industries: Books and Advertising.

When you walk in a bookstore (or browse Amazon), you see a whole bunch of book covers. Your eyes are going to scan them until you find the kind of books you’re looking for. You’ll look over the covers, and eventually pick one out to check out in detail. Just like Pinterest, isn’t it?

When you read a magazine, you’ll see ads almost everywhere once you start paying attention to them. Some are barely noticeable, but some will make you stop and read them twice. When you think about it – isn’t Pinterest like a magazine with ONLY ads?

How to apply bestseller secrets to your pins

Even only decently successful self-publishing indie authors often spend a few hundred dollar on a book cover because they know – it’s going to make all the difference.

Here’s a few principles that apply:

  • Your book has to look like books in your genre – your potential reader has to immediately know what kind of book it is. If you write romance, don’t put a spaceship with sci-fi font on it. (duh)
  • Your cover has to convey what the book is about – if you put a couple on it, it’s about them. A lone person on a mountain doesn’t make it feel like a happy romance story.
  • Your covers need to be branded – especially for a series. Your readers need to recognize your books, so they can easily spot and buy them because they are from you.
  • While looking like it “belongs” in your genre, your cover still needs to stand out enough to catch attention. This can/should be both with your images and with your title.

Pretty much all of these can be applied to pins as well!

Most blogging-about-blogging-bloggers use some kind of white desk background for pins, with a laptop, pens, a notebook, and other utensils strewn across the desk. When you see a pin like that, you know what it’s probably about.

When you see a pin with food on it, you’d expect it’s about either this food (like a recipe) or about food in general.

So if you create pins for your recipes but use desk arrangements as backgrounds – your audience on Pinterest probably won’t recognize them as recipe pins. Subconciously, they’ve ignored your pin before they’ve even looked at it.

But that’s probably obvious, right?

It goes deeper than that, though. What kind of fonts are mostly used in your niche? What kind of colors? Books, especially in a bookstore, are usually designed at least with professional help, or by a professional cover designer, so they look more uniform – because they know what they’re doing.

On Pinterest, it’s usually a big mess of chaos, because most people have no clue what they’re doing. (of course, not everybody is/can be a designer! I think it’s great that even non-designer bloggers still kick ass and create their own pin designs!)

But especially if you focus only on the highly successful pins, you should see patterns.

Mimic those.

Generally, you want bright images with vivid colors, and easy-to-read fonts that are big enough to read them on a mobile phone.

But you also want to look like highly popular/viral pins in your niche – so your pins tell your audience’s subconcious “hey, you’ll like me!” instead of “oh, I’m not relevant to you”.

How to apply advertising secrets to your pins

Imagine you pay $10,000 to run an ad in a magazine.

You’re gonna really spend some time on making sure that it catches your prospective client’s or reader’s attention, right?

Why not use the same principles for your pins? Aren’t they basically ads, in a feed full of ads, all screaming for attention?

Here are some tricks that you can easily use (without studying copywriting or psychology for years first):

  • Use high-contrast. If you use dark blue text on light blue background, it might look pretty, but no one will even see it next to a bright red-on-black headline on the next pin.
  • The brain is lazy. Make it easy. When writing the main headline/text on your pin – make it as easy to read as possible. Short text. Short words. Clear letters. “My ingenious strategies to consistently reduce your monthly expenses by up to $200” is not going to be read by 90% of people who skim through the feed. “Save $200/month!” will be.
  • Put the biggest benefit on the pin. If you have a long actionable list for decluttering – it’s not about the list, it’s about making it easier for someone to declutter! If I don’t know what’s in it for me, I won’t click the pin.
  • People love active verbs, how-tos, and lists.
    Save $200/m! Cook dinner for 5 in just 5 minutes! Check out this cool ___!”
    “How to ____”
    “7 best tips for___ – 5 great ways to ____ – 11 things you didn’t know about ___” (odd numbers work better – humans are weird.)

If you’re serious about making money on your own, no matter what business you’re in (but especially as a blogger, since words are your “weapons” of choice) – reading at least a single book about copywriting or advertising psychology can be super useful. You’ll learn soo many timeless tricks that will never stop working – unless humans fundamentally change (which is unlikely to happen within a single generation).

5 Actionable Tips to take away from this article

Your pins should reflect the topic of your article – when you show the pin to someone, they should be able to at least guess the broad topic without seeing the title. Your pin should fit right into the top, most popular pins in your niche/about the same topic.

Your pins need to stand out – they are surrounded by tons of other pins. What makes someone look at YOURS for more than a split second? That’s all you have to capture their attention, so make sure you have something catchy!

Give your pins a “branded” look to build up authority – When you use the same colors, fonts or certain design elements, people will start recognizing your pins. Assuming your blog is good, they are more likely to save and click your pins, since they recognize, know, and trust you.

Use short, easy-to-read text on your pins – make it easy for a brain in passive skimming mode to read it. Avoid long words when possible, and keep the word count per line short (and the words big enough to read).

Put a big benefit in the pin – give people a good reason why they should want to click it and read your article!

Helpful? Pin it!

Pinterest Traffic Secrets: How to Write Irresistable Headlines

Have you heard of the blogger who got to 50,000 visitors in 60 days with a brand new Pinterest account?

I’m not going to tell you about them, but I’m going to tell you something even better:

How to build massive traffic for your own blog.

Let me actually take a step back for a second. With the first sentence, I wasn’t actually referring to anyone specifically. It was only a headline to demonstrate the main purpose of a headline: To make a reader continue reading. And you continued reading, didn’t you?

The next/first line, or the subheading needs to keep them reading. You did that, too? Great.

Essentially, that’s the goal for EVERY PIN YOU CREATE.

“What can I write to make people click?”

Or better: “What can I write that people care enough about to click?”

What people care about

There are a few tricks that almost always work. And those aren’t just things I made up – these are principles deeply rooted in human psychology, developed by advertising masterminds over years (and by spending millions to test them).

The classic art of direct advertising is getting less and less attention now that everyone is busy focusing on “shiny new technology”, but YOU can get the upper hand by using the secrets that the old masters used!

Curiosity
For many people, everyday life is rather boring. The same old. Curiosity is pretty much the reason why newspapers and magazines still exist and sell. Especially if you look at the “gossip-y” sections of newspapers and news websites, it’s all about “oh my god, ___ did WHAT??”.

But since you’re probably not writing about these things, here’s how YOU can use this trick: Find something in your blog post that is surprising or not-well-known. Then say it, but don’t tell it.

“This simple trick has made my orchid bloom for 9 months straight.”

As someone with an orchid that doesn’t want to bloom, I’d click that. I wanna knoooow!!

But if you give the secret away in the headline, people won’t bother clicking, because they already know – so don’t tell them the secret!

Controversity
Just as powerful: Go against what your (possible) readers belief.

“Why you should NOT salt the water you cook pasta in”

I learned to do that since I was a kid – so if I read this headline on Pinterest (or a blog), I’d look at it confused, read it twice, then click it to learn what the hell they are talking about.

Boom, win. Another click.

The Shortcut
Can I let you in on the world’s oldest secret? Humans are lazy.

We want to have the results, but don’t want to do the work. And those of us (like you and me, yay!) who DO work to make their dreams a reality – we STILL want to get the results with as little work as possible.

Which is a good thing, or we’d be terribly inefficient.

So offer a shortcut to your readers – people LOVE shortcuts!

“How to grow your Pinterest account in only 60 minutes per month”

“How to set up your blog in only 30 minutes”

“How to get rich overnight” (okay, maybe not that one)

What’s important: “Promise” your readers that they’ll get what they want FASTER (or easier, works as well) in your headline.

That’s it for now – because I don’t want to overwhelm you with information, I want to make you ACT.

So: Go open your blog, pick your 1-3 best performing blog posts, and create a new pin with a headline using either Curiosity, Controversity, or Shortcuts.

Don’t worry about the headline of the pin not matching the post – as long as the topic is the same, and your reader can recognize they are on the right page – you’re fine.

Bonus: Want to get results even faster? I have FREE Pinterest pin templates, you don’t even have to opt in to get them. Just copy them to your account, enter your headline, add a stockphoto, done!

9 Great Fonts for Amazing Pinterest Graphics

Have you ever designed Pinterest images for your blog post, and struggled finding the right font?

If you've ever designed anything, you know that feeling.

There's a bajillion of fonts out there. But somehow, none of the ones you have ever feel right.

That's why I started collecting fonts in a neat Word file, so I could easily go through my favorite fonts in different categories.

Let me share some of them for you, specifically for pin design!

Bold Fonts

I like to use big, bold letters for some big headlines, for a big call-to-action, or sometimes to highlight something in particular. Don't overuse these fonts, though - the more text you use it for (in a single pin), the less effective.

A classic font that's highly popular, only available in all-caps and a little narrow, but a great and easily-readable font that I like to use for sub-headlines. You can download it here. Available for use in Canva by default.

Another one of my favorite super-heavy fonts for big, eye-catching headlines or a call-to-action. Not available on Canva by default, sadly, but you can download it here.

If you're looking for a serif font, this one might be just right for big, bold statements. (Note: serifs are those little things on characters, like the short horizontal lines at the bottom of most lines) Available in Canva and you can download it here.

Free Pinterest Graphic Templates

Grow your blog traffic with professional Pinterest images - browse my free template library!

Script Fonts

I think those are the hardest to find, by far. Most are just not readable on a phone unless they are huge, which makes them worthless for pin design. Here are some options I like:

Dancing Script

My absolute favorite at the moment. I use this for my own pins almost exclusively for script fonts. Easy enough to read, playful, but not too over-the-top. Available in Canva or through Google fonts.

For a slightly heavier, playful choice, I like Amarillo. Sadly, not available in Canva (you can upload it, but only on a premium plan at the moment). You can download it here.

Allura

This one is available in Canva again, and another great, light choice. It's a little less playful and more on the elegant side, but a great font to use. You can also download it here.

Body Fonts

Sometimes, you just need to have some regular, plain old text on your pins. These fonts are great for bigger chunks of text, from a sentence to a full blog post - you can use these for anything!

Open Sans

A classic font that is simple and elegant, widely used, with a wide variety of types. (different thickness, cursive,...) I'm using it for this text, and I'll attach a sample paragraph, too.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Roboto

A little less round, but very subtle. Works great for slightly more tech-y looks, for serious or strong designs.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Raleway

The "w" of Raleway is it's unique feature that you'll recognize on sooo many websites and salespages once you know it. It works great for both light or medium thick body fonts, or even for headlines if you use it in bold or all-caps. A very modern, slightly "special" look.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

How to use them

Now that you've got all these amazing fonts... what do you do with them?

Create beautiful pins of course! Here's how:

You need to know how much text you'll have, first. For a short title (< 8 words), you can pick a bold font and write the title in big, bold letters. Make it softer by turning a part of the title into a script font.

Then, add some more text or a subtitle with either a lighter title font, an accent font, or your body font.

Tadaa, done!

Here are some examples (that you are very welcome to pin and save for later!):

Bebas Neue with Assistant as second font (didn't include it in the list, but it's one of the fonts I chose for my branding).

Assistant again, with Rockwell as accent font - also part of my branding. Mixing Sans-Serif (Assistant) with Serif (Rockwell) can also be done to mix things up a little.

Mont Heavy with Dancing Script - mixing bold fonts with playful script fonts keeps things from becoming too blocky.

Dancing Script with Assistant - mixing script with bold again, but this time in a single headline.

If you want your blog to grow – stop writing

If you're a new blogger, your main focus should be on writing content, right?

That's what people tell you.

And they are right - don't worry about getting every little detail right, just keep writing good content.

But that's only half the cake

I often see questions in Facebook groups about traffic.

  • "Why is my blog not growing?"
  • "How do I get more readers?"
  • "Is my content not good enough?"

They get lost in details like blog design, colors, fonts, and so many other factors that just aren't important at that stage.

Yes, you should have a decent WordPress theme - but any good free theme will do.

What matter is that you PROMOTE your content.

People won't magically find your blog.

Google won't show your blog to ANYONE.

Stop thinking it will!

Until your blog is a few months old, and you've put some serious effort into SEO (search engine optimization), don't expect ANYTHING from Google. (there are millions of blogs - why would they show yours on the first page?)

Viral Blogpost Workbook Feature Image

Write your next Viral Blog Post

My free workbook reveals the entire process so YOU can grow your blog and build your freedom.

"Okay, but so what do I dooooo??"

I don't mean to be discouraging. The opposite, really.

All I want is to destroy your unrealistic dreams, so you can set realistic goals, put them into action, and make 'em real.

Truth #1: Unless you promote your blog posts, no one will ever see them.

Promotion can be anything - Pinterest, Facebook, Fliers, TV Ads, anything. (Don't even think about running actual paid advertising, though. Not until you're ready.)

Truth #2: Don't invest time or money in temporary promotion.

If you post every new blog post on your personal Facebook profile, you get a couple of visitors. Great. And after that, nothing.

That's not how you grow a blog.

Instead, if you start growing a fanpage and invest time and/or money into growing it, you'll get more traffic from it over time - but that's still only half-good, since you only get traffic when you post something on your fanpage.

Instead, invest in building up a good Pinterest profile. 

Because Pinterest isn't a social network like Facebook - it's a visual search engine. If you have 20 posts and at least 1-2 pins for each, and pin regularly - you might get 50-100+ visitors per day passively.

Even if you stop posting. Even if you stop pinning.

And the longer you keep at it, the more your Pinterest traffic will grow.

THAT'S how you grow a blog.

So... what do I have to do?

Writing a blog post is only half the work.

For every post you publish, you should have at least one pinnable image, optimized for Pinterest. That means a ratio of about 2:3 (width:height) with a big, readable title. (The title of your blog post)

Put it at the end of your blog post. And pin it to Pinterest after you published.

But don't stop there - you need to stay active on Pinterest consistently, pin at least 3-5 images a day (repinning other people's content to your own boards).

You need to optimize your boards and your own pin descriptions for keywords.

I can't cover every detail of "how to Pinterest" here, but if you want to learn more, here's a really good free course you can get: https://momsmakecents.com/free-pinterest-course/

But what if I want to grow FASTER?

I'm glad you asked.

Even if you have a good mix of writing new content and promoting your content - you're still forgetting one huge factor.

All your efforts are only as effective as your post's POPULARITY.

If you write the wrong kind of blog posts, or about the wrong topics - you'll put a lot of effort into promoting, but barely grow.

However, if you find the hot topics to cover, the kind of content that your audience is dying to read - promotion because as easy as pie.

You post it to Pinterest, go to bed, and wake up to dozens of repins and clicks.

It feels GOOD.

I can show you how to do that in my free workbook if you're interested.

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If you want your blog to grow stop writing

This is Why Your Blog Doesn’t Have Enough Traffic

Let me guess - you've been blogging for some time now, but you're still nowhere NEAR where you want to be?

You're blog's traffic just isn't growing enough to make the kind of income you desperately need?

I would bet you have one simple problem.

It's very common, something many successful bloggers barely talk about, or not talk about enough.

I mean I get it - I don't want to be the one crushing your dreams, either.

But I will, because you might need a little harsh truth to ultimately reach your goals.

Are you ready? You better sit down for this...

If you can't get your blog to grow despite actively promoting it on Pinterest or social media - your blog might simply be worthless.

Ouch.

But let me explain:

First, this doesn't apply if you're either brand new, or haven't been promoting your blog yet. And with promoting, I mostly mean "being active on Pinterest and pinning my content". It usually takes about 1-2 months for me to get to ~100 visitors a day with Pinterest and a dozen (or more) blog posts. 

So if you've been around a few months AND have been pinning daily (your own and other people's content) - here's your problem:

If no one comes to your blog, it's because they don't feel that your blog offers anything of value to them.

But wait, before you defend your blog:

This might simply mean, that you aren't promoting it well - bad Pinterest images won't get you much traffic, if no one can understand what your blog post is even about.

But if that's not the case... here's what I think:

Every single person on Pinterest, on the Internet, just everyone, is ultimately thinking about themselves.

They browse Pinterest because they WANT something (or because they are bored and want to be entertained). The search on Google to FIND something.

So the question is - do you OFFER that?

Your blog needs to provide the value that people are searching for

Pin this for your followers!

Let's say you're running a mom-blog.

Do you talk about your problems, your life, your stories?

Let me be really harsh again: No one who doesn't know you cares about your story unless you give them a reason to.

Remember: We are all busy (moms more than anyone), so we can't afford to just randomly surf through someone's blog for no reason.

By now, you might be pretty pissed at me. I'm a little sorry for that, but I hope you'll read on so you can understand my point - because all I want is to help you.

If you write about your day, how you've spent an hour changing diapers at the mall today... how much will anyone care?

How about instead, you're writing about a trick you've learned from your mom that helps you change diapers in the mall in just a minute without making a mess?

I'm no mom-blogger (obvisouly, I'm a young guy), but I'd imagine that's something that would help a LOT of moms out there.

And THAT'S what it's all about - you need to provide VALUE by either helping your readers solve some kind of problem, or help them make their life easier.

How to build a blog of value

If you want to grow your blog fast and build it up into something big - you will need to provide massive value.

But more importantly, you need to provide the value that people are searching for.

You could write a genius, 50-page in-depth blog post about how to change diapers of your twins while you're in your private jet and on a call with a client.

And it would probably be incredibly valueable to about 5 people on Pinterest.

Instead, you need to find topics that the most people in your target audience care about a lot.

The "hot topics".

And suddenly, you won't have pins with 2 saves and 1 click per 1,000 impressions, but 47 saves and 32 clicks. 

Which leads to A LOT more impressions, to A LOT more visitors, FOR MONTHS.

Because you hit a nerve. You are writing about the topics THEY care about.

They WANT to read your blog now, because you have what they need.

THAT is the goal.

If you want to be successful as a blogger, stop blogging for yourself. Stop blogging about what YOU feel like blogging.

Start blogging about what your target audience wants to read.

If you want my step-by-step process, I've created a workbook with actionable steps and exercises to quickly produce "hot topic" blog post ideas for any niche whenever you need (no burst of inspiration needed). 

You can download it below if you want it.

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